Call Me
Smart Contact & Communication Management — designed during my service in the IDF
UI/UX Designer on a small team (2–3) | Figma | 1–3 months
The Challenge:
Problem: Contact information was fragmented across spreadsheets, outdated documents, and word of mouth. That created real delays and confusion when someone needed to reach the right person quickly, sometimes in time-sensitive situations.
Solution: A single platform that consolidates contact data, lets users filter by role or unit, and gives a structured, trackable way to submit and follow up on internal requests built for speed, accuracy, and visibility.
User Research
I spoke directly with the people who'd actually use this day-to-day commanders, administrative staff, and unit coordinators to understand how they were handling contacts and requests at the time and to make sure the system fit how each group worked.
Key insights:
* Data was stored in too many places
* Finding the right contact was slow and unreliable
* Request processes lacked structure and visibility
* There was a clear need for centralization and smart filtering
* Finding the right contact was slow and unreliable
* Request processes lacked structure and visibility
* There was a clear need for centralization and smart filtering
Users:
Rather than one fictional persona, this was built around a few real, recurring user types:
*Commanders who needed visibility into requests without chasing anyone down
*Administrative staff managing a high volume of incoming contact requests
*Unit coordinators who needed to reach the right person across departments, fast
Shared goal: find the right person quickly and trust that the information is up to date.
Shared frustration: wasted time, outdated info, and no way to track a request once it was sent.
User Journey Map
User Flow
WireFrame
Typography:
Assistant
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
The Color Palette
Screens
Note: the interface is shown in Hebrew, the language it was originally designed and built in.
Contact Directory
An interactive list of employees organized by department, role, and team. Users can filter, search, and take direct actions like "view profile", "edit", or "send request".
An interactive list of employees organized by department, role, and team. Users can filter, search, and take direct actions like "view profile", "edit", or "send request".
Add Contact
A clean, intelligent form with smart suggestions, duplicate checks, and role-based fields. Designed for fast and consistent data entry.
A clean, intelligent form with smart suggestions, duplicate checks, and role-based fields. Designed for fast and consistent data entry.
My Requests
A personal dashboard showing all submitted internal requests. Includes request status, sorting, and filtering for easy tracking and follow-up.
A personal dashboard showing all submitted internal requests. Includes request status, sorting, and filtering for easy tracking and follow-up.
Conclusion
Call Me came out of a problem I saw firsthand: when communication breaks down in a large organization, it costs real time. Designing and building it taught me how to take a genuinely messy, high-stakes problem and turn it into something clean and structured. It's still one of the projects I'm proudest of.
Call Me came out of a problem I saw firsthand: when communication breaks down in a large organization, it costs real time. Designing and building it taught me how to take a genuinely messy, high-stakes problem and turn it into something clean and structured. It's still one of the projects I'm proudest of.
